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Cory Procter with Pro Capital Wealth Management

EP 266: Beyond the Balance Sheet: Ex NFL Player Cory Procter's Journey With Pro Capital Wealth Management

June 06, 20253 min read
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What makes Cory Procter with Pro Capital Wealth Management a good neighbor?

In today's entrepreneurial landscape, protecting what you've built is just as important as growing it. This truth was highlighted in our recent conversation with Cory Procter, founder of Pro Capital Wealth Management. Cory's story isn't just compelling – it's a masterclass in turning personal adversity into professional purpose.

Cory's wealth management philosophy was born from personal trauma. As a high schooler, he was involved in a car accident that led to a lawsuit. That legal action eventually forced his parents into bankruptcy, where they lost their home and vehicles. This devastating experience shaped his entire approach to financial management. Rather than focusing solely on investment returns, Cory built his firm around asset protection – ensuring that entrepreneurs don't lose everything they've worked for due to unexpected events or legal challenges. This unique focus has made Pro Capital particularly relevant for business owners who face distinct financial risks compared to traditional employees.

The firm specifically targets entrepreneurs with at least $1 million in investable assets – not because of elitism, but because entrepreneurial finances require specialized understanding. As Cory explains, entrepreneurs face unique challenges: irregular cash flows, market volatilities, and business-specific risks that traditional wealth managers often fail to address adequately. Cookie-cutter financial advice doesn't work for business owners who might experience feast-or-famine revenue cycles. Pro Capital's approach acknowledges these realities, offering strategies that account for the entrepreneurial roller coaster – advising heavy investment during high cash flow periods and appropriate debt management during leaner times.

Cory's background as an NFL player (he spent six years in the league, primarily with the Dallas Cowboys) gives him additional insight into wealth protection. While most former NFL players face financial difficulties within three years of leaving the league, Cory has built greater wealth in the 15 years since his playing career ended than he ever had as a professional athlete. This personal success story demonstrates the effectiveness of his asset protection principles. His experience of being constantly pitched financial products during his NFL days also strengthened his commitment to a consultation-first approach rather than pushing products on clients.

Perhaps most refreshingly, Cory emphasizes that financial success shouldn't come at the expense of personal relationships and family life. He articulates a powerful philosophy that resonates with many entrepreneurs: "If we lose our family over winning in our business, then we've lost both." This holistic view recognizes that true wealth encompasses more than monetary assets – it includes the relationships, memories, and legacy we build. Cory frames inheritance not just in terms of financial assets, but as the values, character, and experiences passed down through generations. For entrepreneurs struggling with work-life balance, this perspective offers a valuable framework for making decisions that honor both business growth and family connection.

The Pro Capital approach represents a new paradigm in wealth management – one that acknowledges the unique challenges entrepreneurs face while prioritizing protection alongside growth. By focusing on asset protection, customizing strategies to entrepreneurial realities, and emphasizing holistic success, Cory's firm offers a refreshing alternative to traditional wealth management. For business owners looking to safeguard what they've built while creating lasting legacies, this approach offers valuable insights worth considering.

To learn more about Pro Capital Wealth Management go to:

https://www.procapitaltx.com/

Pro Capital Wealth Mangement1

817-912-1223

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