Community, Family, and Entrepreneurship

From the outside, Honey Bunch Bake Shop appears to be a simple neighborhood bakery—glass cases filled with pastel icing, the comforting aroma of butter and sugar, and shelves lined with cookies and pies. Yet inside, the story runs much deeper. At the heart of this shop is Kisha Scroggins, a full-time nurse and dedicated entrepreneur who manages the bakery alongside her children, her mother, and even her toddler grandson. What might look like chaos to an outsider is, in fact, intentional design. Honey Bunch is not only a place to purchase birthday cakes, holiday pies, and everyday cookies; it is also a training ground where patience and purpose are baked into every step.

For Scroggins, local entrepreneurship is inseparable from family and community. Rather than treating them as separate spheres, she sees them as one unified plan. The bake shop is a place to work, to learn, and to gather—a living example of how small businesses can anchor neighborhoods with both flavor and meaning.

The mission behind Honey Bunch Bake Shop is what makes it stand out. Scroggins’s inspiration came when her oldest daughter graduated high school. Facing a job market that often demanded speed without understanding and repetition without support, her daughter—who has an intellectual disability—was left with limited opportunities. Scroggins wanted more for her than sweeping floors or mopping. She envisioned meaningful, repeatable skills that could build confidence and independence.

To achieve this, she designed a checkout system her daughter could use, taught her inventory basics, and built workflows that kept quality consistent while allowing her to succeed. This structure—clear steps, patient coaching, and visible progress—mirrors best practices in inclusive employment. It demonstrates how small businesses can lead on accessibility without requiring massive budgets.

Customers who walk into Honey Bunch experience more than sweetness; they witness dignity in action. The bakery provides autonomy at the register, responsibility in inventory, and pride in tasks that matter. Scroggins’s approach is not charity—it is smart business. By breaking down processes into manageable steps and normalizing repetition as skill-building, she reduces turnover, builds loyalty, and creates a story patrons want to support. In a city full of options, purpose becomes a differentiator you can taste.

Marketing, Operations, and Resilience

Running a neighborhood bakery requires more than ovens and recipes; it demands visibility and resilience. Scroggins blends storytelling with strategic marketing, using social media posts, streaming ads on platforms like Paramount, and local radio spots to reach both scrolling thumbs and commuting ears. She balances brand awareness with hyperlocal cues: a small cupcake sign outside to attract foot traffic, timely posts for birthdays and holidays, and consistent visuals that highlight real people behind the counter. Competing with big-box grocers and delivery apps means visibility is survival, and her strategy is simple yet measurable—show up where neighbors already are, keep the message warm and specific, and track what actually brings someone to the door.

Operations at Honey Bunch run on time blocks and family shifts. Scroggins works evenings after nursing shifts, her children anchor daytime production, and extended family members step in during rushes. This distributed schedule reduces burnout and keeps labor flexible, which is critical when orders spike around holidays. It also reinforces the brand story: when customers see family members at the counter, they connect the frosting to the faces.

The Sunday ritual—church, family time, and a toddler racing through colors and letters—acts as a guardrail against the grind. For Scroggins, rest is not indulgence; it is the fuel that makes the next week possible. Many small business owners find this cadence essential for endurance, and Honey Bunch embodies that rhythm.

From Hobby to Storefront

The origin story of Honey Bunch Bake Shop is both ordinary and instructive. Scroggins began by baking for family events until someone said, “I’ll pay you.” That moment reframed a hobby as a service. She tested the idea at farmers markets while continuing her nursing career, which provided both research opportunities and financial protection. Markets offered real-time customer feedback, pricing tests, and product validation—information far more useful than a hunch. By the time the storefront came into view, she had proof: items that sell, a sense of brand voice, and confidence in her systems.

Today, Honey Bunch Bake Shop stands as a beacon of community entrepreneurship. It is a place where frosting meets family, where accessibility is woven into daily operations, and where purpose drives every decision.

Scroggins’s message to her community is clear and tangible: visit Honey Bunch Bake Shop at 6257 Granbury Road in the Hulen Square Shopping Center or explore HoneyBunchBakeShop.com to see what’s fresh. For those building their own ventures, she offers a playbook—start small, design for inclusion, test your market, and tell your story with proof. A cupcake can be dessert, but in the right hands, it becomes a doorway to belonging.

To learn more about Honey Bunch Bake Shop visit:

https://www.HoneyBunchBakeShop.com

Honey Bunch Bake Shop

6257 Granbury Rd

Fort Worth, TX 76133

817-751-8814